Mar 6th, 2012 @ 1:40 pm

Must Have Apps: Charm Helps Manage Long Term Relationships and Business Contacts

There are basically two types of people those that are good at dealing with long term relationships and those that aren’t. Now, I’m pretty good at staying in contact with the people around me, which, self-admittedly, isn’t too hard because they’re right there. I, however, suck at keeping up with folks that live a city or a few states away. You know the folks that you always mean to call but never quite get around to it.

Charm aims to fix this problem and is best described as a relationship manager. Charm helps remind you to casually contact and stay in touch with your friends that you like, but that you don’t speak too that often.

Charm is best described as a relationship management app.

Charm is essentially a tool for keeping track of your contact with someone and, in some ways, feels like some contact management systems that are used for big businesses. Charm lets you choose any one of your contacts and then lets you define your relationship with them in a really smart way. Obviously this app is intended for those folks that you consider friends but whom you may have a difficult time keeping up with.

Setting up a contact is easy since Charm integrates directly with your Phone Contacts, so you only need to tap the add person button at the top and select the contact you want.

Charm lets you define a number of parameters for each of your relationships.

Setting up your relationships is probably the coolest part of Charm because there are literally too many options to list. One of the best is the app’s “Conversational Tone” that helps you draft messages that are more casual or formal depending on the contact. Charm also lets you set a contact frequency, which will remind you to contact that person daily to every few weeks if you like.

Charm also has a number of options for suggestions, which automate the process of staying in touch, some of which will be more useful than others — e.g. reminding you to call or e-mail your contact vs (awkwardly) suggesting a gift for them based on their interests.

Once you have a contact set up you get the real meat and potatoes of Charm. All your contacts are display in a list or snaz-o grid format and clicking one will bring up the skinny on when you should be giving that person a ring or e-mail along with their birthday and any interests they have. I decided to set one up for Esra since she’ll probably be the one editing this post and may be nicer in her daily e-mail about my horrid writing style.

Charm grid layout is great for visualizing your relationships.

Charm’s layout is both clean and simple, but the app does a terrible job at handling contact photos. Tapping your contacts photos will bring up all the options for contacting them (e.g. Call, E-mail, Facebook, etc). You can also enter in whatever interests you think your contact has, which serve as the basis for choosing a gift. Again, this is an incredibly awkward feature that practically no one will use.

The Charm view for individual contact is great, but the photos look like ass.

The real genius behind Charm is that it only offers you suggestions — not hard dates. This means that it acts more as a passive reminder to call someone when you have time. Charm is casual and loose, just like relationships sometimes are.


The Wrap Up

For anyone that has a difficult time remembering to keep in touch with their friends, or even business contacts, Charm is a must have download. Other than my gripes about it’s poor handling of photos and awkward use of gift suggestions, Charm is a fantastic way to touch base with your friends and the app is simple enough that anyone can set up a contact in a matter of seconds.

Charm is very new, so expect the developers to release frequent updates (which they already have) to continue to improve the app.

Free: Charm

Android Static Rating
Out Of 5

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