Dec 9th, 2011 @ 1:23 pm

Google Currents: Everything You Need To Know

Damn Google and their willy-nilly releasing of apps. Google Currents drop on the Android Market yesterday and basically came out of thin air. Like a good Android user , however, I’d be amiss if I didn’t give you one of our Android Static: Everything You Need To Know Guides on this app.


What The Hell Is Google Currents?

Google Currents is basically a publication and RSS application that is focused on creating a magazine like experience on your phone — instead of the typical RSS look with lists (think of Google Reader). It’s slick, simple and will bring an Ice Cream Sandwich like feel to your phone.

Google Currents is a beautiful, less is more style news and magazine app.


What’s So Special About Google Currents?

First of all it’s from Google. Google apps are typically some of the best apps for Android. Second, Google Currents just plain cool — it formats any of your subscriptions into a magazine, less-is-more format that transforms even terrible looking websites into slick and modern digital magazines. Plus it’s free and, as with all free apps, you’re not a allow to bitch if you don’t like it.

You'll either love or hate the magazine style format. I personally think it's pretty fantastic.

Google Currents supports syncing between devices and syncing with Google Reader — meaning that you can add any of your favorite websites into Currents and the app will take care of the rest.

Google Currents also has a trending view that shows you popular articles that other people are reading in various categories like Science or Health.


What Else Should I Know About Google Currents?

Google Currents is heavily focused toward creating a magazine experience on your smartphone or tablet. Thus the app is very much centered on offering users it’s own curated collection of publications, newspapers and magazines for consumption. In many ways, Google Currents is in the same vein as two apps we’ve reviewed in the past: Channelcaster and Brief Me.

These apps are designed to provide someone a good selection of content to folks that may or may not be really into RSS and at the same time provide the flexibility of allowing people to add their own subscriptions.


What Might I Not Like About Google Currents?

If you’re one of those people that are closer to death than they are life, that is, old, then you may not like the format of Google Currents, which is minimal and modern with practically no options for controlling your view outside of text size.

Another let down is that while Google Currents supports and syncs with Google Reader you’ll still have to manually add each feed from your account — meaning that there’s no option to import your entire Google Reader collection into Currents. It’s a minor issue, but for wanting to use Google Currents to replace their, no pun intended, current RSS App this is a major drawback.

Again, the last thing to remember is that these apps are in some ways watered-down versions of real RSS apps, so while you can search for sites to add manually to your feed I wasn’t even able to find Android Static. What the hell, America.


Should I Download Google Currents?

Yes. Google Currents is a total win for the platform and finally creates a simple and easy to use news reader for Android. The magazine theme and formatting is excellent, simple and beautiful. With Google Reader integration and cross-device integration, Google Currents has just enough of the right stuff to make it worth your time.

Be sure to check out the video below that breaks down Google Currents for you non-reading types.




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